02. Travel Paws
Travel paws is a pet-friendly traveling app that provide users with countless pet-friendly locations, which will benefit pet- owners who want a flawless and relaxing trip
Overview
Team: Mercury Huang (Solo Project)
My Role: Researcher, UX/UI Designer
Duration: 1.5 Weeks
Timeline: July 9, 2023 - July 17, 2023
Project Scope: 30+ Screens, 5 Interviews, 10+ Testings
Tools: Figma, Adobe Illustrator, Adobe Photoshop, Google Suite
Problem Statement
How to find a trustworthy accommodation, activity, or dine-in option that’s pet friendly?
Proposed Solution
Provide users with reliable pet-friendly travel locations with hours, user reviews, and detailed map
User Research
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Interviews
We performed 5 structured-interviews with users who are currently using/purchasing NFT. We found out that users’ primary concern revolved around their desire to showcase their NFTs but lacked a more suitable platform for doing so.
User Persona
From user research, the user persona, Victoria Elsher, is:
1 - Someone who loves her dog and treat him as a child
2 - Who lives in New York and is happy and outgoing
3 - Someone who loves to travel with her dog and boyfriend on holidays
Storyboard
Storyboard is created in the scenario of Victoria wanting to plan her trip with her dog, she is frustrated because it’s time consuming. Then she found Travel Paws and planned her trip easily and quickly
Ideation
I used “I like, I wish, what if” to explore the possibilities of the product.I want to develop an app that will benefit pet-owners and ensure them to have a personalized trip with their pet
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I wish, I like, What if
After researching and chatting with potential users, key features that will benefit the users would be:
1 - Searching for pet-friendly locations
2 - See reviews and comments for pet-friendly locations
3 - Share my experience and map view
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Value Prioritization Matrix
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User Flow
Product Development
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Competitor Analysis
Based on competitor analysis, I found that the market is missing a reliable pet-friendly traveling app, many apps on the market are not function-able
