01. NFT Decor
This team project is focused on creating a dApp (decentralized application) of a social network where users can decorate their virtual room with their personal NFT collection
Overview
Team: Mercury Huang, Frantz Drouillard, Anthony Mero, Jack He
My Role: Researcher, UX/UI Designer
Duration: 3 Weeks
Timeline: November 6, 2023 - November 27, 2023
Project Scope: 80+ Screens, 20+ Surveys, 5 Interviews, 10+ Testings
Tools: Figma, Adobe Illustrator, Adobe Photoshop, Spline, Google Suite
Problem Statement
How might we give users a unique and customizable method to display their NFT collection with other collectors
Proposed Solution
NFT Decor was designed to give users an exceptional and adaptable way to display their NFT collection in a virtual environment and interact with their friends
User Research
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Surveys
We surveyed 20+ active NFT owners and found that Interactive Display is the most wanted feature if there were a new platform for showing their NFT collections.
Interviews
We performed 5 structured-interviews with users who are currently using/purchasing NFT. We found out that users’ primary concern revolved around their desire to showcase their NFTs but lacked a more suitable platform for doing so.
User Persona
From user research, we defined our user persona, Mat Copper, and explored the empathy map. We found that:
1 - Users need to find a more preferable way of interacting with other NFT collectors because finding a community to belong to is challenging
2 - Users need to gain access to a method for displaying NFTs because showcasing their items is enjoyable
3 - Users want to know the top trending NFTs and showcase their NFTs through our app
Empathy Map
Ideation
Our team came up with “I like, I wish, what if” to explore the possibilities our product. Through discussion, we hope to develop a NFT display app to help NFT collectors solve the problem of not having a sociable or unique way of displaying their collection to other NFT enthusiasts
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I wish, I like, What if
Upon scoping the value proposition of the product, we used Feature Prioritization Matrix to analyze the key functions and define the priority of each feature we plan to explore
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Value Prioritization Matrix
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User Flow
Product Development
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Competitor Analysis
We did a competitor analysis to understand our competitors’ strengths and weakness in comparison to our product, searching for gaps in the market.
Key Results:
1 - The market is lacking a customizable way to display their NFT collection
2 - Our competitors are lacking a community of NFT collectors
3 - There is a gap in the market for an all-in-one platform that allow users to browse popular NFTs and showcase them
Paper Wireframes
Insights
Functionality:
1 - All-in-one app to ensure consistency of user experience
2 - Ensure multiple functionalities upon feasibility check
User Experience:
1 - Fun way to help user engage in using the product
2 - Customized user profile to attract more potential users
